Body Image
Challenging the objectification and sexualisation of women and girls in media and advertising.
Women's Forum Australia is deeply concerned that young girls and women are objectified and sexualised. Public images of women heavily focus on women's sexual features rather than other attributes such as intelligence or work capacity.
Women's Forum Australia rejects the message sent by media and advertisers – in an attempt to sell products – that women are inferior and flawed.
Women's Forum Australia encourages women to be critical rather than passive consumers of popular culture – with the ability to accept healthy, positive messages, and reject fake or damaging messages. We exhort each woman to celebrate her own uniqueness and withdraw from conforming to the attractiveness ideal presented by marketers and media.